THE MAKER SESSIONS, SERIES 2
SESSION #3: SELLING YOUR IDEA
Crafty Mart is excited to announce that we're extending our efforts to help nurture and develop our local maker community. That's what the MAKER SESSIONS are all about. With the assistance of the Burton D. Morgan Foundation and the Akron Art Museum, we have put together a second series of five panel discussions designed specifically for artists and makers to address some of your business needs. Want to know how to better turn your efforts into a sustainable income? This is for you.
And just in case you missed it: here are some takeways from our last session about "How to Be a Crafty Superstar" as reported by the Cleveland Plain Dealer.
The next in our second series of Maker Sessions is fast approaching! It will take place this Thursday, March 30th at the Akron Art Museum, where we will be discussing best practices on how to sell your idea.
Our panel of experts will answer questions on branding, applying for funding (through philanthropy and private-sector investment), and the importance of costumer service skills online and in person. We will look at some examples of well-branded businesses and get you some quick and dirty tips on how to establish and maintain a cohesive brand while still having time to produce quality art.
John Myers will be kicking off our session by speaking about the importance of accessible entrepreneurial training.
John joined the University of Mount Union in Alliance as the Entrepreneur in Residencein early 2015, supporting entrepreneurial education, Technology commercialization and asDirector of the Business Incubator in Alliance a joint venture between the community and theUniversity. Until Early 2016 he also worked for Wastebits, an early stage company that provides cloud based software services to the waste management industry.
From early 2006 until the end of 2015, John worked with the not for profit University of Akron Research Foundation (UARF) as Executive in Residence and President of the Akron InnovationCampus, the real estate management arm of UARF. In his many roles at UARF, John assistedin the commercialization of technologies and provided economic development and communityoutreach services for the University of Akron (UA). Through the Greater Akron Chamber, he provided business and entrepreneurial support services to businesses, start-ups and the community.
John will be sharing some tips and tools to simplify the formal business planning process to help creatives stay on track with their business goals.
Nicole Mullet, who will be our panel moderator for the evening, was named Executive Director of ArtsNow in July of 2015 where she works to ensure our incredible arts and culture assets are fully leveraged to support and strengthen the region's economic and social vibrancy. In addition to her work with ArtsNow, Nicole serves as immediate past president of Torchbearers, a service and leadership development organization and independent affiliate of Leadership Akron. She is also on the board of the Gay Community Endowment Fund and PechaKucha Akron.
MEET OUR PANEL:
Terra Milo is Your Computer Girl. She teaches entrepreneurs all the computer skills they need to launch their business and spread their mission in the world. From websites to newsletters to social media, she will empower you with skills and confidence so you can grow your thriving business with ease.
Terra is excited to share her expertise on how to sell your idea on social media and how to keep up with all your accounts.
You may not know Andy Taray by his face, but if you've been-- you know-- ANYWHERE COOL IN AKRON, you've seen his work. Zub's? The Merchant Tavern? HiHo Brewing? The Nightlight Cinema? Square Records? CRAFTY MART? Yeah, he branded them all.
Andy's t-shirt company, The Social Dept, recently celebrated 10 years of making Akronites look cool and celebrated by opening a shop on Front Street in Cuyahoga Falls.
Andy will share some branding tips from his expertise as a designer and from hustling the craft show circuit for over a decade.
Kyle Kutuchief was named Akron program director for the John S. and James L. Knight Foundation in May 2015. The foundation invests in journalism, the arts and the success of cities where its founders once published newspapers. Knight focuses on downtown and its surrounding neighborhoods through investments in talent, opportunity and engagement.
Previously, Kyle worked in higher education and was a part of two initiatives to strengthen regional collaboration. He has served on a number of nonprofit boards and acted as president of Torchbearers, a young professionals organization focused on leadership development and community service. He received Akron’s 30 for the Future Award and Cleveland’s 25 Under 35 Movers and Shakers Award. In 2016, he was named one of the 25 most influential people in Northeast Ohio by Crain’s.
Kyle is excited to join us to tell us more about the Knight Arts Challenge, and how artists can stand out when applying for grant money.
Beyond all the great info you'll get from our speakers. The Maker Sessions is also a place to connect with other local creative entreprenuers! Catered food will be provided, and food and drink for purchase are available at the Art Museum's Cafe. Don't miss this chance to network with fellow artists and makers along with free admission to the Art Museum's exhibits and galleries.
While you're at the museum, make sure to check out their current exhibitions! For Please Touch, the museum commissioned a group of regional artists to create new works that actively engage audiences of all ages. Turn the Page: The First Ten Years of Hi-Fructose is a unique opportunity to see in-person the works that have been featured in the popular (and beautiful!) art magazine over the last decade.
Whether your ambition is towards a hobby that pays for itself, a professional operation that is your livelihood--or something in between--these Maker Sessions will give you practical and usable tools to help you protect, produce, and thrive!
Registration and snacks will take place from 6-7pm, and the program will begin in the Museum Auditorium at 7pm with a panel discussion followed by Q&A with the audience.